People have some major concerns about Google's new hyper-realistic assistant

While the technology has received praise for its convincing impression of human speech, The Daily Telegraph says that some observers believe it might be unethical to fool people on the other end of a phone call. "Creepy" and "horrifying" were just some of the words used by tech observers to describe Duplex, and they can not be faulted for raising such ethical concerns.

"We understand and value the discussion around Google Duplex".

The most talked-about, futuristic product from Google's developer show isn't even finished - but it's already stoking heated debate.

The Artificial Intelligence used in the Google Assistant is enriched with "Duplex" technology. Pichai had Google make a call to book a hair appointment to demonstrate. The company said it still needs to test how people respond to it. Duplex will help Google Assistant become more "human" than ever before, and could pave the way for truly seamless human-AI interactions in the future.

While Google Assistant's voice-calling ability is still an experiment, according to the company, it was evident from the keynote that digital assistants which can carry out our day-to-day tasks while sounding as "natural" as possible are no longer just the stuff of science fiction.

Germick did agree, however, that Google's aim was to make the assistant human enough to keep users engaged. Soon, though, it will facilitate all kinds of interaction with the integration of Google Assistant, allowing users to keep their hands on the wheel while asking for directions, dictating texts, queuing up music, and so on. As a massive company with billions of users, Google sees first-hand how its products lead to dramatic changes in the lives of people - both for good and for bad.

But even though this huge leap in technology from where we are, it raises questions on whether this is ethically right and will it cause problems in the society later down the line. What was remarkable and also eery, was that Google Assistant was able to pass itself off as human to the caller as it carried out the task. Although Android security patches are released on a monthly basis, manufacturers tend to roll them out later compared to Google's own hardware or, as was discovered last month, lie about having deployed those updates in the first instance. Douglas Eck is a scientist at Magenta, a Google AI project researching the use of machine learning to create music, video, images and text.

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