ESPN Is Bringing SportsCenter to Twitter (Sort Of)

ESPN Is Bringing SportsCenter to Twitter (Sort Of)

Comcast Corp networks including NBC and MSNBC, Viacom Inc's Comedy Central, MTV and BET, and others also are developing content for the social network, according to a statement on Monday from Twitter announcing more than 30 deals for live and original programming. The social media platform's stock price shot up almost five percent on news that it inked a deal with Disney, NBC, and Viacom to stream live shows.

To start, Twitter announced SportsCenter Live, a Twitter version of the network's flagship news show. Under entertainment and lifestyle, the company has inked deals with Ellen Digital Studios for CELEBrate, in which celebrities surprise their fans with good news; and Will Packer Media, which is producing a show inspired by the phenomenon of Black Twitter.

In addition to the ESPN shows, Twitter is bulking up its sport programming lineup with a Formula 1 post-race show, a House of Highlights series from Bleacher Report and eight-episode series Barstool Live. This includes sports content from ESPN.

Twitter, which announced that its daily video views have almost doubled in the past year, also used its NewFronts presentation to unveil a bunch more live and on-demand content partnerships.

Madati added: "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests".

While Twitter wants to learn a video lesson from Snapchat, walled garden Snapchat is learning to play nice with Twitter and Facebook.

There'll be room for smaller broadcasters too, with new pilot shows sourced through Twitter's creator network Niche.

Sports and gaming is another area Twitter hopes to dominate.

According to Disney, the two companies will announce live shows now in development during NewFronts.

Twitter's shares leapt 4.5pc after the Disney deal was announced, benefiting in part from the high performance of the record-setting box-office debut of Avengers: Infinity War the previous weekend.

Media companies with deep roots in live production are still figuring out social streaming and audience development, so it makes sense that brands would require a managed service to make the same transition. The 30-minute shows are expected to feature live, original content from top sporting events across the country with the hosts of Pardon My Take plus former NFL All-Pro Pat McAfee.

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