The internet wants to buy Elon Musk a better couch

The internet wants to buy Elon Musk a better couch

Tesla Inc TSLA.O shares fell as much as 2 percent in premarket trading on Tuesday, a temporary halt in production of its Model 3 sedan adding to nerves about the electric auto maker's consistent failure to keep its promises on vehicle output.

Earlier this month, after failing to hit many of Musk's 2017 goals, Tesla said it missed its first-quarter production target of 2,500 Model 3s per week.

The secret weapon: Running the assembly line 24/7.

We've reported over the past week on the "production hell" that has engulfed the Tesla Model 3. A better couch, Musk gets better bang for his z's and Tesla gets a more rested CEO.

The goal Musk describes in the email is higher than the 5,000-a-week Model 3 target Tesla has set for the end of the second quarter, a potentially positive development that comes with some caveats.

To add to the extra shifts, Tesla has chose to hire 400 workers a week for several weeks.

According to TechCrunch, more than $1k was raised as of publication to get the nearly $20 Billionaire a new bedtime sofa - a very socially responsible donation and in no way offensive to those working extra Postmates shifts so they can afford a used couch off Craigslist.




Part of the reason for the delay in production is that the technology deployed at the Fremont, California Plant is struggling to adapt, says Musk: "We put too many new technologies in the Model 3 at the same time" he said, adding that "instead of accelerating the production of model 3, the robots have slowed it down".

After a similar shutdown in February, Model 3, about which Tesla released almost the same statement, production did increase.

Still, the planned production halt points to more than just unlocking production potential; several industry observers indicated that complete stoppages lasting several days are more indicative of persistent problems in assembly, rather than a planned increase in output.

Vehicle manufacturers typically stop or slow production of new models when ironing out problems with production. The push follows production problems at the factory that have kept the company from meeting its manufacturing targets and worrying investors. The Wall Street consensus is at $320.

"Tesla's been trying to run full tilt", said Chaim Siegel, an analyst at Elazar Advisors.

Tesla's fortunes ride on boosting Model 3 output.

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