Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

American consumers will be able to purchase these new smart TVs exclusively in Best Buy stores, on BestBuy.com, and for the first time, from Best Buy as a third-party seller on Amazon.com starting in the summer.

Best Buy will sell more than 10 of the 4K and HD Fire TV Edition models, with more coming later in the year.

Amazon Chief Executive Jeff Bezos and his Best Buy counterpart, Hubert Joly, showed off the tie-in at a Bellevue Best Buy on Tuesday, according to USA Today. "These Fire Edition smart TVs by Insignia and Toshiba deliver handsome visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

By selling the smart TVs on Amazon, Best Buy could risk pulling sales from its own website and physical stores. For the upcoming models, customers will have to press a microphone button on their remote, or add Amazon Echo speaker to their overall setup, to call up Alexa.




The deal gives Best Buy exposure to Amazon's customers for the first time, while introducing more people to Amazon's burgeoning technology. If you've never used an Amazon Fire device before and don't often or never buy products from Amazon online, think twice about Amazon Fire TV devices.

That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch. The products will allow owners to access more than 190 different services and apps including Netflix, Hulu, and Prime Video. Tens of thousands of Alexa skills are already accessible today, allowing you to have awesome entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. That's because the tech giant has just announced a multiyear deal with Best Buy that will feature exclusive offerings. Best Buy is quickly changing to meet customer demand in the smart home space.

The Fire TV operating system brings together live, over-the-air TV and streaming content into one easy-to-view location, the companies said in a news release. For more information, visit www.amazon.com/about and follow @AmazonNews. If someone thinks about buying a new pair of shoes, Amazon's goal is to sell them those shoes before they change their mind - basically.

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