TCL Make Hisense Look Second Rate AT CES 2018

TCL Make Hisense Look Second Rate AT CES 2018

Both the new series will be available from Spring 2018.

TCL also announced the 5 series of Roku TVs, which lack local dimming but do offer most of the 6-series other picture quality extras.

Journalists who walked out shaking their heads after a woeful Hisense CES press conference which kicked off with a speech in Chinese, were an hour later praising arch rival TCL who are now expanding into audio products with the Alto family. Also HDR Pro Gamma is there in its televisions.

"Chief among the announcements is the TCL Roku 6-Series TVs, which offer 4K resolution and HDR, as well as Contrast Control Zone Technology, which includes 96 zones on the smaller 55" model and 120 zones on the larger 65" model. "We're working smarter throughout the company and with our partners to make sure people understand that there's a whole new level of home entertainment out there within reach", said Chris Larson, Senior Vice President, TCL North America.




All models in these lines feature support Dolby's HDR format, Dolby Vision. When connected to a TCL Roku TV, voice controls can be used to turn on the TV. TCL ended 2017 as the #3 smart TV brand in the US, with all of its smart TVs powered by the Roku OS.

"The 5-Series also comes packed with Natural Motion 240 technology for smooth action (55", 65" only), Wide Color with NBP Photon technology for exceptional colors, brighter highlights, and increased contrast, as well as the award-winning Roku TV smart platform providing seamless access to over 500,000 movies and TV shows through a simple, intuitive interface. The firm announced that it is collaborating with TCL to build the "TCL Roku Smart Soundbar", coming in late 2018. "The 5-Series has television sizes ranging from 43" to 65".

The vanguard of this new line, the TCL Roku Smart Soundbar is a collaboration with the Streaming giant, Roku. Users will be able to call on the Roku Entertainment Assistant, Roku's voice-controlled artificial intelligence assistant, to start video and music streams, and will be able to control and play audio even when the TV is off. "By extending always-on voice and audio capabilities to the TV for more control and entertainment functionality, you'll enjoy a more immersive and convenient home theater", the company concluded.

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