H&M pulls online ad with Black boy wearing 'monkey' shirt

H&M pulls online ad with Black boy wearing 'monkey' shirt

In response, Canadian singer The Weeknd, who has collaborated with H&M to launch two collections in 2017, said that he will no longer work with the brand.

Questlove predicted early Monday that H&M would strike a conciliatory note, but the Roots' drummer/band leader also seemed to be saying it wouldn't be enough.

Over the weekend, H&M was accused of being racist after using a black boy to advertise a sweatshirt that says "coolest monkey in the jungle". "And the ads will be pulled", he posted on Instagram early Monday. "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity".

The ad, which the Weeknd shared with his tweet, has generated a deluge of outraged responses, with many calling the company's apology for the ad as not enough.




"This image has now been removed from all H&M channels and we apologize to anyone this may have offended", said H&M spokeswoman Anna Eriksson.

"We sincerely apologize for this image", said an H&M spokesperson.

The Swedish company removed the ad, which appeared on its United Kingdom site, in response to the backlash. "We have to do better", an art director Alex Medina of Vox Media tweeted.

Rather than join the chorus of complaints about what many considered to be a way of conveying a racist message or lack of awareness from the marketing team, Chris Classic made a decision to do something about it.

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