The album release is well timed, with Timberlake set to perform at the Super Bowl halftime show just two days later.
In the clip, Timberlake mentions family and his Southern upbringing being the inspiration for his new body of work. Which means much of the album, once it's released in February, will probably sound good while simultaneously appealing to woodland and rural white people who love being out on the open road.
Almost five years removed from delivering his two-part 20/20 Experience project, Justin Timberlake has lifted the curtain on a follow-up effort.
This will be the Tennessee natives first new music since "Can't Stop the Feeling", which debuted in May 2016 and hit No. 1 on the Billboard Hot 100 charts.
While it's too early to tell what the record will sound like, snippets of what are likely to be parts of Man of the Woods are embedded within the visual. "It's personal", sadi Timberlake.
One major sign that there may not be reason to fret: longtime Timberlake collaborator, Pharrell, produced the album and says in the video that the lead single is a "smash". In a 2016 interview with the BBC, Timberlake declined to describe it as a country album but acknowledged the influence.
"I would not say that I'm making a country album, but I also don't like to say that I'm making an R&B album", Timberlake continued.
The Super Bowl halftime show is historically considered the pinnacle of a pop star's career: if you've made it to the halftime show, you have made it.
