Facebook Will Now Allow Users to Share Videos Featuring Licensed Music

Facebook Will Now Allow Users to Share Videos Featuring Licensed Music

UMG's announcement mentions that newer music-based products will be built out between the two companies.

The partnership, the first between the social media giant and a major music company, will allow the social media users to upload and videos that contain licensed content.

The partnership comes days after Bloomberg reported that YouTube had signed a long-term agreement with Universal Music Group and Sony Music Entertainment.

Attention, music lovers! Universal Music Group and Facebook are collaborating on a licensing deal that will enhance your social media experience.

Tamara Hrivnak, Head of Facebook's Music Business Development and Partnerships, said of the deal: "There is a magnetic relationship between music and community building".




Of course, Facebook users could previously create videos with copyrighted music and share them to the network.

In time, both parties say, the functionality will expand to "enable access to a vast library of music across a series of social features" and, eventually, they'll experiment on new music-based products for FB and its affiliates.

In terms of UMG, the move will monetize the use of music in social media for its artists. "We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world". "We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG", she said today.

YouTube, which is owned by Google, is reportedly exploring the launch of a new streaming service in 2018 to compete with Spotify, Apple Music and other on-demand music services.

Facebook is trying to get people to watch and share more videos. That deal promised to give "recording artists songwriters improved content flexibility and growing compensation from YouTube's ad-supported and paid-subscription tiers, while also furthering YouTube's commitment to manage music rights on its platform".

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