Apple to confirm Shazam acquisition today; Snap and Spotify also expressed interest

Apple to confirm Shazam acquisition today; Snap and Spotify also expressed interest

"We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement", it added.

Shazam is a popular song recognition service in the world with millions of its users around the globe.

Just as recent rumors have pointed out, Apple has finally announced its acquisition of audio recognition company Shazam.

On Monday, Apple company issued a statement describing Shazam as Natural fit with its services.

The acquisition was first mooted last week and has been officially confirmed by Apple. It is also stepping into the augmented reality to bring more realistic music experience. However, some of the features of Shazam app conceivably can blend into Apple music streaming services that have accumulated more than 27 million subscribers since the company as created in 2015.

Apple has not disclosed the price, but multiple reports suggest that the company has bought the application for around $400 million.




Although, Siri was able to identify the songs being played with Shazam integration in 2014 itself, with the new acquisition, Apple will look to take its voice-based assistant to the next level to compete with Google and Amazon.

"We are thrilled that Shazam and its talented team will be joining Apple", a spokesperson for Apple said in a statement obtained by the Verge.

Now the Shazam app lets you pick your music streaming platform of choice to hear the song that was recognised. From what we understand, the Spotify talks were earlier and couldn't progress because of the price, and likely also the fact that Spotify, which is gearing up for a public listing, has a lot on its plate right now. You can select this buy button to purchase that song from iTunes for your Apple device which is a good thing for the valuable consumers.

Shazam started in 1999 as a service where people could call a phone number, hold the receiver up to a source of music, and be texted the name of the song and its artist.

Shazam could be a way for Apple to catch up.

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