Amazon Prime Video Lands On Apple TV

Amazon Prime Video Lands On Apple TV

Netflix, HULU and more have been available to stream on Apple TV, but up until recently, Amazon Prime Video was missing in action.

The beginning of service fulfilled the promise made by Apple CEO Tim Cook during a conference in June this year.

Technically, there are workarounds such as streaming the video on an iPad or iPhone, then streaming that to the Apple TV using AirPlay - but most consumers don't want to be bothered with workarounds.

This news will likely end a long-standing feud between Apple and Amazon, two companies that have more money than you will ever see in your life, so you probably shouldn't worry too much about their feuds. After being pulled from the No. 1 e-commerce site in 2015, the Apple TV box reappeared on the retail website in September, only to vanish again. The latter tech giant has announced that, from January, it will remove its YouTube app from Amazon's Fire TV devices. Apple TV users will also be able to access Amazon Channels in the US, UK, Germany and Austria.

The rivalry among leading brands has been helping other players to strive in the market.

Whether this is all offset by Apple's 4K pledge to upgrade existing HD purchases to 4K depends on how much you already have in your iTunes library, but it's nonetheless irritating that, having spent this much on a streamer, you might have to switch to another device to access The Great British Bake Off in HD. "The app arrives just in time for the highly anticipated new season of The Grand Tour. and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR".




As streaming becomes more and more prevalent, more and more options to stream content become available.

It's been a while since Apple first told everyone that Prime Video would be coming to its Apple TV streamers. If that happens, Fire TV owners can still watch on a phone, tablet or personal computer. That's it. There's no optical audio output or any other socket, which is a shame because there's certainly room for an HDMI passthrough, which would come in useful for cramming multiple 4K devices into a potentially limited number on the back of your TV.

Roku's Express sells for just $30.

Amazon is busy making its list and checking it twice, but we didn't have to wait until Christmas to find out who was naughty (YouTube) and who was nice (Apple) on the company's Christmas list.

Now everyone can take a deep breath and relax: Amazon Prime Video is only a button click away on your Apple TV device. You can always get the player on the device.

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