Singapore first in Southeast Asia to get Amazon Prime membership programme

Singapore first in Southeast Asia to get Amazon Prime membership programme

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming. Before, customers had to spend at least $20 for a free two-hour delivery, but the company said that there isn't a minimum for orders in major cities. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free worldwide shipping on orders above S$60 on the Prime Now mobile app.

In July, the retailer added a two-hour delivery service in Southeast Asia as it is putting more effort into a market that could be very profitable for it.

A SmarterHQ report claims 82 percent of Amazon's Prime users - consumers who pay an annual fee for two-day free shipping on a good majority of items - would cancel the Prime subscription if that free, two-day shipping was not available.

The catch here is that the global range of over five million products is only available within the Prime Now app itself.

However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

Prime membership in the U.S. costs US$10.99 a month or US$99 a year.

The Prime membership will entitle the customers to have access to more than five million products listed on Amazon's site in the United States.

Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here. Though everything points to an eventual local Amazon online store, he remained mum about their plans.

Amazon has just extended its e-commerce tendrils even deeper into the Singapore market.

This follows news that the American e-commerce giant has ended its FREE AmazonGlobal Saver Shipping service yesterday, 5 December. Amazon are hoping that the lure of halving the threshold for free worldwide shipping from Amazon US to Singapore and cutting delivery times will be enough to convince Singapore customers to cough up. will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine USA cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy.

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