After Record Black Friday, How Will Cyber Monday Fare?

After Record Black Friday, How Will Cyber Monday Fare?

That was far more people than expected and a promising start to the bulk of the holiday shopping season: the NRF and Prosper had expected 164 million to shop at stores or online over the five day weekend. The people who shopped both online and in stores spend $82 more, on average, than the online-only shopper and $49 more than the in-store only shopper.

The NRF doesn't estimate total sales for the weekend, but said average spending per person over the five days was $335.47.

The industry group offered no comparable historical data to its survey released Tuesday because this year's shopping survey results include the entire Thanksgiving weekend results plus Cyber Monday.

Just as Black Friday traffic was better than expected and Cyber Monday sales hit a record $6.6 billion, investors seem to be optimistic that the holiday shopping season as a whole will top expectations. A growing percentage of those sales were made on smartphones, with over $2 billion in online sales made with smartphones on Cyber Monday, according to Adobe. That brightened the overall outlook for traditional retailers that have expanded beyond brick-and-mortar outlets into e-commerce.

Nearly 22 million consumers from across the country are thought to have made a purchase on November 27th this year, taking advantage of retailer discounts and contributing to a total £7.8 billion spend carried out across the entire four day spree which began last Friday.

"We are certainly encouraged that we are starting off from a period of strength", Matthew Shay, the president of the National Retail Federation, said in a call with reporters.

The retail federation said about 58 million consumers shopped online only, while 51 million shopped only in stores.




Retail stocks were up broadly today as department store chains and big-box stores continued to rally on bullish reports on the holiday weekend and key selling days like Black Friday and Cyber Monday.

- Shoppers ages 25 to 34 spent the most, an average of $419.52.

The annual dip of 3.6% is a clear reaction to the impact of retailers spreading out offers over the week leading up to Black Friday, when footfall rose by 1.3% annually. The volume, a single-day record, was 9 per cent over the previous high, set on Black Friday a year ago, according to USA Today, which first reported the gun sales.

What's also interesting, though not at all surprising, is that the number of transactions being completed via mobile devices is on the rise.

The top-selling items on Cyber Monday, according to Adobe, included the Nintendo Switch game system and Hatchimals Colleggtibles figurines, which are popular again this year with children. Adobe found that smartphones accounted for slightly more traffic than desktop computers on Thanksgiving, but not on Black Friday.

Promotions during the weekend were largely uninspiring, Barclays analysts said in a note, adding that deeper discounts could continue into December rather than being concentrated on Cyber Monday.

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