Sears stops selling Whirlpool appliances

Sears stops selling Whirlpool appliances

The move ends a sales partnership that started more than a century ago.

Bitzer said, "We did inform Sears in May that we would no longer supply Whirlpool branded products as we simply could not reach terms that are acceptable to both parties". Sears will instead focus its sales efforts on its own Kenmore appliances, as well as Whirlpool whr competitors, including GE, Samsung and Frigidaire.

"We are continuing to supply Kenmore brand products to Sears, and this applies only to our branded business", Bitzer said.

"On May 1, Whirlpool Corporation informed Sears, consistent with our contract, that we will no longer supply them with our branded products effective October 27", a Whirlpool spokeswoman told CNBC in a statement.

Sears said in the memo that Whirlpool made pricing demands "that would have prohibited us from offering Whirlpool products to our members at a reasonable price".

The two companies had worked together since 1916, collaborating to develop and market new products such as the first automatic washer, according to the Wall Street Journal, which first reported the change.




"The entire Sears business declined over time", Bitzer added. The Michigan-based appliance maker cited higher raw material prices in its earnings report and warned that those costs are expected to rise through 2018.

However, its shares fell more than 10% in afternoon trading in NY, while Sears shed more than 3%.

Bank of America and RBC Capital Markets both reacted by downgrading shares of the stock.

"We have done in the past cost-based price increases whenever we were faced with a significant material headwind", Bitzer said in the conference call.

In January, Sears announced the closure of 11 Sears and Kmart stores in MI, including the Woodland Mall Sears in Kentwood and the Kmart at 1501 E. Apple Ave.in Muskegon., according to a previous Business Journal report.

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