Facebook Buys Teen Compliment App tbh Made by Midnight Labs LLC

Facebook Buys Teen Compliment App tbh Made by Midnight Labs LLC

TBH launched only in August.

According to TechCrunch's sources, Facebook paid less than Dollars 100 million for the company.

In the short period of two months that it has been out, the app has been a viral hit in the United States.

Sounds like a win-win situation for Facebook and TBH. The users of this app have shared over 1 Billion messages already which shows the success of this app. Facebook somehow came to know about this app and acquired the app. The app generates positive and kind-hearted poll topics, such as "has the most integrity", or "best shoulder to cry on", and then selects four people from a user's uploaded contacts to select from. A user is notified if they are selected as who "does the most ..." or is "the biggest underdog", and the user who made the choice is kept anonymous.




The app can only include names of those who are actually using the app.

As with its purchase of Instagram, which has recently mimicked several of competitor Snapchat's features, Facebook appears intent on capturing the new ways that young people are communicating online.

Perhaps most clearly, TBH is yet another channel where Facebook can command the time and attention of young people. TBH's insistence on positivity - and its social interactions that hinge not only on creating permanent, searchable, self-identifying posts, but also on offering anonymous compliments - may also play into Facebook's latest mission to build a sense of community. "While the last decade of the Internet has been focused on open communication, the next milestone will be around meeting people's emotional needs". This will bring more familiar environment for everyone so they can discuss things according to the requirements of its users and other employees of Facebook.

They were compelled to sell the company after determining the ways the social media giant could help them. tbh stated Facebook would help realize their vision and give exposure to more people.

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