Apple TV 4K Finally Catches Up to Its Competitors

Apple TV 4K Finally Catches Up to Its Competitors

"Yes, the $179 Apple TV 4K finally delivers gorgeous high fidelity video, but as usual, you're paying a premium for convenience and ease-of-use", Eadicicco wrote for TIME, Fortune's sister publication. Moreover, Apple is not charging users an extra amount for 4K content. 4K movies will be charged as much as the HD version. If you have an iPhone or iPad, this is even more true, since the setup is so easy.

But now, as the first batch of the new Apple TV hits store shelves around the world, it has come to light that this upgrade isn't quite so straightforward.

The 4K Apple TV will be pumped full of new features to make movies and TV shows look and sound great, such as Dolby Atmos. Aside from being able to watch shows, such as American Gods and Man in the High Castle, on your swanky new phone, Amazon Prime Video has the optional, Kindle-inspired "x-ray" feature that will tell you which actors are in the scene you're now watching - including blink-and you'll-miss-'em bit players - and even point out continuity gaffes and the like.

For Apple folk, iTunes is the obvious go-to for renting and purchasing movies and TV shows to watch on your iOS-powered devices. Netflix's website denoted that the video standard is only available for the recently launched iPhone 8, it bigger variant, the iPhone 8 Plus and the iPhone X. However, on the other side of things, The Verge notes that Netflix's HDR support is also available for the newest 10.5-inch iPad Pro as well as the 12.9-inch iPad Pro models. As the name suggests, Apple TV 4K shows videos in 4K resolution.




So Apple's decision to treat 4K and HD the same is a good one. The non-4K version is getting the new remote, too. "An "Apple person" with a nice TV and a yen for improved image quality".

HD videos feature a higher-quality picture than SD videos.

Apple has also put quite a bit of work into its integration with other devices.

The tech blog gave mixed reviews to Apple's latest set-top box, but still awarded it an overall rating of 7.5, saying Apple is "the only company that has the combination of power and care to actually do it". But if it's longer, a better Apple TV will likely be out by then.

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