Sears Begins To Sell Kenmore Brand Appliances On Amazon

Sears Begins To Sell Kenmore Brand Appliances On Amazon

In February, Sears inked a deal to allow California-based Permasteel to manufacture Kenmore grills for distribution at retailers nationwide, and Ace Hardware sells Kenmore water heaters and softeners. The Kenmore Smart air conditioner is now available.

Sears (NASDAQ:SHLD) +13.4% premarket after announcing it has launched Kenmore products on, including the full line of Kenmore Smart appliances with Amazon Alexa. Sears stock is down 41.7% for the past year.

Sears was drawn to Amazon's reach and e-commerce expertise, while Amazon liked that Sears could provide delivery and installation along with the product, according to Park.

The Sears deal delivers another bit of interesting news as well, with Sears' reluctant shuffling into the 21st century bringing Alexa skills to Kenmore appliances, including air conditioners - functionality that GE brought to its own appliances earlier in the years.

"We continuously look for opportunities to enhance the reach of our iconic brands to more customers and create additional value from our assets", said Edward S. Lampert, Chairman and Chief Executive Officer of Sears Holdings. Those appliances already connect with users' smartphones. For the first time, Sears is selling its line of Kenmore products on Amazon. That aspect was particularly appealing to Amazon, Amobi said. However, the goal is to expand that to every home appliance in the company's line-up.

Shares of home-improvement stores including Home Depot, the most valuable in the U.S., sank on Thursday following news that Amazon plans to spread its reach into appliance retailing.

Sears Holdings struck a deal to sell its Kenmore brand on in a classic if-you-can't-beat-'em-join-'em deal that gave hope to the ailing department store chain's investors.

Sears has not turned a profit since 2010, and past year it reported losses of $2.2 billion.

The announcement Thursday sent shares of Sears soaring more than 18 per cent at the opening bell. The company's stock has lost almost 95 percent of its value in the past decade, from a peak of $195.18 a share in 2007.

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